Product Description
Turkey’s growth path over the past decade has been astounding by any account. Record economic growth and unprecedented socio-political reforms have strengthened the country's European position and EU membership ambitions, while its diplomatic efforts have reasserted both its Middle Eastern and Central Asian heritage and its historical clout. Despite political tensions and the effects of the global economic downturn, the country looks ahead with unfettered optimism and presses on with its economic reform process to attract record amounts of FDI and praise for its diplomatic endeavors. It has also managed its process of change efficiently and is working hard to further reform and streamline its business environment. Meanwhile, Turkish companies have also been busy establishing their credentials in global markets and raising the profile of the “Made in Turkey” brand. Challenges abound and the path ahead looks anything but smooth, but Turkey has certainly showed its strength, potential, and resilience in the face of adversity. TBY presents the real prospects and those creating them—policy makers, diplomats, business people, and key stakeholders—to introduce the country and its many opportunities.